Fireside Panel: Automotive Marketing Masterminds

Following the success of Car Wars' Fireside Chats at Digital Dealer Las Vegas 2023, the participating dealers came back together to openly discuss the hottest topics in automotive marketing. Cassie Broemmer, Chief Revenue Officer of Car Wars, hosts four of the brightest minds in the industry - George Lawton, "Big" Al Gillespie, Jaime Drabczak, and Jacob Berry - as they answer burning questions as it pertains to automotive marketing innovations.

Originally hosted on Digital Dealer, you'll walk away from this on-demand panel with actionable tactics you can implement immediately to see more impactful results in your marketing efforts that translate to your bottom line. Topics include the importance of grasping the full customer journey, how a BDC or call center can impact your marketing outcomes, how top dealers use social media as a competitive advantage, how to build a seamless tech stack, and more.

Watch this 60-minute expert panel to:

Discover emerging trends in automotive marketing and how top dealers are capitalizing on them
Gain compelling insights to make your marketing tactics more impactful and achieve ROI-positive results
Learn what advertising sources are worth your investment... and which you should drop
Discover the importance of analyzing your marketing results, what measurement tools are critical to your success, and what KPIs to zero in on
WATCH NOW

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Cassie Broemmer
George Lawton
"Big" Al Gillespie
Jaime Drabczak
Jacob Berry