Staff Retention 101: Developing, Training, and Incentivizing Your Team

According to NADA's recent workforce study, dealership staff turnover is at a record low. However, a predicted recession looms on the horizon, and turnover will undoubtedly increase as your Sales team seeks out the high profits they have become accustomed to. Similarly, your technicians will seek out opportunities that pay top dollar. Prepare your dealership and hold onto your best staff by assisting in developing their careers, providing training opportunities, creating a positive workplace, and presenting incentives to keep staff motivated.

Watch Car Wars' Jennifer Carroll and Barbie Brand in the second webinar of our expert series. This expert series includes three unique webinars with different topics and hosts! Each webinar host is an expert in their field and discussed one of three current hot topics in the automotive industry.

In this live webinar, Jennifer and Barbie, our consulting experts, will discuss one of the biggest challenges across the industry — staff retention. They will provide actionable steps to help develop your staff and reducing churn. Referencing proven strategies from dealers they work with, our experts will share how top managers keep staff motivated and confident in their roles.

After this FREE webinar, you'll walk away with:

Specific training strategies that will instill confidence in your team in customer-facing interactions
Tactics to improve the application and results of coaching sessions
Career development strategies to increase staff retention
Proven incentives that will motivate your agents and encourage healthy competition

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Jennifer is a National Accounts Manager at Car Wars with 12 years' experience in the Auto Industry. She specializes in building and maintaining dealer relationships and helping improve their day-to-day business and staying CRISP on the phone.

Barbie has over 20 years' experience in the Auto Industry including 10+ years with Cox Automotive and 6 years at DealerOn, a leading website, SEO, and SEM provider. Having also worked here at Car Wars in 2012, she rejoins the Car Wars family as the National Account Executive. Barbie prides herself on her lifelong partnerships with dealers and looks to help improve their day-to-day business with her industry knowledge.