In the automotive industry, effective communication is crucial to successful call outcomes and furthering the customer journey. Customers are making large investments and want to feel confident in their decision in the highly competitive automotive realm. Sales and BDC agents should maintain a positive and attentive attitude, even when customers raise objections or make seemingly impossible requests.

From handling cost concerns to navigating calendar conflicts or trade-in hesitations, having a set of effective phone call scripts equips you with the necessary tools to communicate persuasively and win over even the most skeptical customers. Follow these proven word tracks for the seven most common customer objections and requests to improve the customer experience, book more appointments, and boost sales.