Car Wars emphasizes that the first message from a customer is crucial in securing a customer's business. Therefore, dealers need to prioritize the response time for this initial interaction. If your team takes longer than desired to respond, you are allowing the customer to turn to your competition.
The ability to analyze this metric of a
Late Response is designed to indicate how effective an individual or team is at connecting with customers.
Car Wars experts dug into dealerships that have implemented this key metric to gain an understanding into the impact of Late Responses, and how dealers can become more effective at connecting with customers.