Car Wars and Urban Science Team Up to Help Dealers Understand Defections and Motivate Qualified Leads

Dallas, TX | May 2022— Car Wars has partnered with Urban Science to bring dealers three game-changing offerings to turn every lost sale into an opportunity for improvement: CRM Suppression, TrafficView, and AutoHook.

A recent study found that on average about 18% of leads purchase a vehicle from a different dealership. This means nearly 80% of pursued leads are customers no longer in market. Most dealers are blind to this lost revenue and sales agents do not have an efficient method to filter through the list of leads provided to them. The end result is lost time and lost sales.

Urban Science’s industry-wide sales data helps dealers understand the full story behind their sales and defections in order for them to make strategic business decisions when it comes to the sales process. Car Wars leads the industry in call tracking software and provides seamless integrations with major automotive CRMs. With access to leads from these automotive CRMs alongside analytically vetted data to pinpoint qualified buyers, the combination of Car Wars and Urban Science is beyond powerful.

CRM Suppression allows dealers to stop wasting time and money pursuing leads that are already out of market. Using Urban Science’s industry-wide sales data, Car Wars marks lost leads in CRM, ultimately suppressing those leads from being worked and wasting time.

TrafficView provides additional insight by showing dealers where in the cycle sales were lost. The report breaks down these findings by lead source, model, salesperson, and geography to help dealers pinpoint what is driving defections to their competitors. And as for those customers Sales agents still can’t quite get to? AutoHook steps in to assist in the pursuit of the highest intent-to-buy customers. With its targeted methodical approach, AutoHook motivates customers to come into the dealership for hard-to-sell inventory.

“It’s very fitting for Car Wars to be able to offer these solutions to our clients alongside Urban Science. We place such an emphasis on dealers pursuing their hottest opportunities, and the partnership with Urban Science means dealers can be more focused on pursuing customers that are likely to purchase,” says Jackie Bowers, EVP, Marketing & Product Planning at Car Wars. “Utilizing our existing CRM integrations means dealers can weave this Urban Science sales data into their workflow in a very powerful way.”

CRM Suppression, TrafficView, and AutoHook give dealers an upper hand in today’s competitive landscape. Learn more about these offerings by contacting [email protected].

About Urban Science

Urban Science is a leading automotive consultancy and technology firm that serves automotive original equipment manufacturers (OEMs) and dealers, and the advertising technology companies that support them, around the world. Headquartered in Detroit and operating in 21 office locations globally, Urban Science taps the power of its science — and its unrivaled data, solution offerings and industry expertise — to create clarity and business certainty for clients in even the most chaotic market conditions. Visit for more information about how Urban Science helps automotive manufacturers and dealers gain competitive edges by taking the guesswork out of critical business decisions, and in turn drives improved efficiency and profitability industrywide.